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About Pammys
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Our Vision
Our iconic sandals made Pammy famous across Europe – but this is just the beginning. We are now writing the next chapter and transforming a cult sandal into a complete footwear brand that sets standards across Europe.
Our sandals made Pammys known throughout Europe, but our sneakers and snow boots have finally put us in the fast lane and shown that we are much more than just a product line. Now we are expanding our portfolio, developing new silhouettes, and building a footwear world that sets new standards in Europe – from sandals to sneakers to boots, slippers, and kids' models. Pammys is becoming a true all-seasons brand, and right now our most exciting journey begins.
We Are Pammys
We are Pammys – Europe’s fastest-growing DTC brand in 2025. And that includes every single one of you. Not because of big campaigns or luck, but thanks to social media and thanks to you, the community that lives, shares, and makes our products go viral every day. Every day, thousands of packages reach our customers – making Pammys not just a logistics powerhouse, but above all a fashion & lifestyle phenomenon.
But our vision goes further
We want to become Europe’s leading footwear brand – combining technology, comfort, and design in a way that millions of people say: “This is my brand.”
To the jobs
Pammy's Milestones
We move fast. We think big. We experiment, test, scale, and deliver. There is always momentum here. Something happens every day here.
May 24, 2022
First order
The first purchase goes to Pammys. The two founders are still on their own.
December 31, 2022
60K+
Pammys sells about 60,000 items in the first year.
December 31, 2023
530K+
Pammys is selling over half a million items in its second year.
December 31, 2024
1M+
Pammy cracks the magical mark of 1M items sold in a year.
May 1, 2025
Plus de 100 employés
Pammy's is moving into the new office and now has over 100 team members.
August 15, 2025
11.5K
Pammy's is moving into its new 11,500 sqm logistics center in Lensahn and is ready to ship over 20,000 orders per day.
December 1, 2025
New Location
Pammy's is moving into its new office in Hamburg and now operates from 4 locations.
Dec 31, 2025
2M+
Pammy breaks the magical mark of 2 million items sold per year.
Locations
We shape the future together – join us on the adventure of building the first social media-driven footwear brand globally.
Our headquarters and the origin of Pammys. This is where the idea that is now going viral across Europe was born – and where the strategy, operations, and heart of the brand beat.
Central Kiel
Gaardener Ring 11, 24143 Kiel
Our creative hub right in the heart of downtown Hamburg. A workspace for design, content, creator energy, and everyone who wants to work in an inspiring city atmosphere.
Office in Hamburg
Großer Burstah 3, 20457 Hamburg
Our state-of-the-art logistics center with a capacity of over 20,000 packages per day. Here, we ensure that every pair of Pammys reaches our customers quickly, efficiently, and reliably.
Logistics in Lensahn
Schwienkuhler Weg 5, 23738 Lensahn
